Dva myacha sneakers

The Soviet Union was better known for manufacturing shoddy knock-offs than producing premium goods but one product more than any other found a firm footing: Chinese-made canvas and rubber shoes called Dva myacha (Two balls), a Communist response to the success of Converse sneakers in the West. I meet a Moscow entrepreneur who has given them a new lease of life

This programme was first broadcast on Why Provenance Matters, the 2nd in a series of podcasts created by Monocle 24 for unlimited, a new forum powered by UBS

Photo: Faces&Laces

Photo: Faces&Laces